BBAR Awarded Imagination Playground From Target And KaBOOM!

BBAR Awarded Imagination Playground From Target And KaBOOM!

Target and national non-profit KaBOOM! awarded Building Bridges Across the River a $15,930 grant to use toward the purchase of an Imagination Playground in a Cart™, an innovative playground equipment system.

KaBOOM!, the national non-profit dedicated to giving kids the childhood they deserve through play, is working with Target to increase access to play across the country. Grants for Imagination Playgrounds are helping to achieve that goal by bringing active play to more than 430,000 kids across the country.

Imagination Playground in a Cart™ is an innovative design in play equipment that encourages creativity, communication and collaboration in play. With a collection of custom-designed, oversized blue foam parts, Imagination PlaygroundTM provides a changing array of elements that allow children to turn their playground into a space constantly built and re-built by their imagination.

Building Bridges Across the River is honored to bring the gift of play to THEARC with the addition of the Imagination Playground. Since the ground breaking of the Phase III Expansion of THEARC in the fall of 2015, the community temporarily lost access to the previously exisiting playground. Play equipment provided by KaBOOM and Target will allow THEARC's members and community to engage in creative play on THEARC's campus!

Unstructured, child-directed play has proven to help kids develop physically, emotionally, socially and intellectually, yet today’s kids have less time and fewer opportunities to play than any previous generation. The grant is part of Target’s ongoing efforts to help make wellness more affordable, accessible and inspirational for its team members, guests and communities.

About Building Bridges Across the River

Building Bridges Across the River is the 501-c-3 nonprofit organization that built and now runs THEARC.  The mission of Building Bridges Across the River is to improve the quality of life for children and adults who reside east of the Anacostia River by providing leadership, management and financial oversight of the Town Hall Education Arts Recreation Campus (THEARC).  Through a collaboration of partner organizations, THEARC provides access to high quality educational, health, cultural, recreation, and social service programs.  By providing these programs, BBAR and its partners aim to contribute to the vitality of the community in southeastern Washington.

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,792 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals more than $4 million a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter.

About KaBOOM!

KaBOOM! is the national non-profit dedicated to bringing balanced and active play into the daily lives of all kids, particularly those growing up in poverty in America. Since 1996, KaBOOM! has collaborated with partners to build, open or improve nearly 16,000 playgrounds, engaged more than one million volunteers and served 7.4 million children. KaBOOM! creates great places to play, inspires communities to promote and support play, and works to drive the national discussion about the importance of play in fostering healthy lives and communities. To learn why #playmatters: visit kaboom.org or join the conversation at twitter.com/kaboom or facebook.com/kaboom.

News Type: 
Outside News