The Center for Nonprofit Advancement Launches EOTR Communication Series at THEARC

The Center for Nonprofit Advancement is pleased to announce a new four-part communications series. The Center has partnered with The Community Foundation for the National Capital Region to offer this multi-day training for nonprofit leaders based in or serving residents East of the River. 

Participating in this series will help your organization strengthen its voice and raise awareness about issues that affect communities in Wards 7 and 8 by building your skills and developing new relationships. 

The series will feature guest appearances by The Washington Post and WAMU reporters who will provide feedback on pitches from participants. In the past, these opportunities have resulted in major media coverage such as the following:
          The Washington Post: D.C. students use photography to protest school security
          WAMU: Changes Coming To The GED Program 
The four-part series will focus on two primary goals:

1. To provide participants with the basic building blocks of communications – messaging, storytelling, relationship-building and interview preparation – so you are better prepared and successful in engaging with local media representatives.

2. To introduce you to key media contacts who cover topics you work on – education, workforce development, safety net – leading to expanded coverage of communities and nonprofits East of the River.

Session Dates and Topics are as follows:

Session 1: Thursday, June 25: Communications 101: What you should know, why this is important, how to get there.
Session 2: Thursday, July 9: Refining your pitch
Session 3: Thursday, July 23: Television, video and social media 
Session 4: Thursday, August 6 Pitching your story

Location: THEARC: 1901 Mississippi Ave. SE Washington, DC 20020

Time: 10:00 AM-12:00 PM on event days

How to Apply and Fees:

The series is limited to 15 participants. To be eligible you must be an organization working in Wards 7 and 8. The series is best suited to the person who manages your group’s external communications. This may be: a communications director, development director, director of external affairs or executive director.

To apply, please send us the following information no later than Friday, June 19, 2015 by COB (5:00PM): 

  • Name and title of the participant
  • Name of your organization
  • Your commitment to attend all four sessions
  • Percentage of your organization’s work that takes place East of the River
  • Your organization’s annual budget
  • One way you hope to advance the mission of your nonprofit by participating

$95 for all Center Members, PIAs, and YNPNdc Members
$195 for All Others
*Registration fee will be paid after the organization is accepted into the series.

About Our Facilitator:
The training will be led by Janice L. Kaplan, a former journalist and PR professional with 35 years of experience. She has spent the past decade working with the Greater Washington nonprofit community. Janice’s work with nonprofits has led to front-page stories and editorials in The Washington Post, WAMU series and numerous op-eds in The Washington Post, Huffington Post and the Washington Business Journal, among many other placements.  Because she was a reporter for seven years and a freelance writer for The Washington Post for 25 years, she has an eye for a good story.

Please direct all applications and questions to Center Program Assistant, Sean Sweeney


News Type: 
Outside News